Lead Generation Services

Expert Lead Generation That Fills Your Sales Pipeline With High-Intent

Using strategic campaigns and constant optimization, our lead generation strategists assist enterprises and scaling businesses in building their sales funnel and nurturing leads into paying customers.

Why invest in lead generation?

To make a sale or generate a conversion, businesses need leads – prospects who have shown interest in their products or services.

Lead generation then attracts high-quality leads and nurtures them to turn them into paying customers.

Despite lead generation being a top priority for 50% of marketers, 68% of business-to-business (B2B) companies fail to acquire quality leads, with 88% saying they are only somewhat satisfied with their current process.

So, how can you turn the number of leads you have into the sales results you need? Consider outsourced lead generation services from Thrive Internet Marketing Agency.

At Vintage Digital Solution we find the best lead generation channels for your business and tailor marketing strategies and sales pitches to match prospect needs.

By combining inbound and outbound lead generation services, we help you attract and convert prospects interested in your offerings. 

Inbound vs. Outbound Lead Generation Services

Which Is Right For Your Business?

Knowing the best lead generation services for your business type is the foundation of a successful campaign.

Inbound Lead Generation Services

Inbound lead generation focuses on attracting leads through these major strategies, including content marketing, social media engagement and search engine optimization (SEO).

These leads are typically higher in quality as they have shown a degree of interest in what you’re offering by seeking it out.

The primary objective of inbound lead generation campaigns is to provide assistance rather than engage in direct selling.

By providing valuable content, you encourage prospects to reach out for information on your offerings, purchase or request a demo.

Types of Inbound Lead Sources

1. Content Marketing
2. Social Media Marketing
3. SEO
4. Programmatic Ads
5. Webinars
6. Lead Magnets
7. Email Marketing

Outbound Lead Generation Services

Outbound lead generation involves proactively reaching out to potential leads through advertising, cold calling or email marketing, even if they haven’t shown interest yet.

Hence, why people refer to it as interruption marketing – because you’re interrupting their day to grab their attention.

While outbound marketing may seem intrusive, it allows brands to reach out directly to key decision-makers and boost conversions in a shorter time frame.

Most outbound tactics involve paid delivery, which often adds costs and shifts focus towards selling rather than assisting or educating.

Types of Outbound Lead Sources

1. Mass Emails
2. Direct Mail
3. Display Advertising
4. Cold Calling

So, which is right for your business? Inbound tactics have been shown to cost around 60% less than outbound tactics, and 80% of business decision-makers say they prefer to learn about a brand through content rather than ads. But an outbound approach also has its edge – faster results.

If you need help determining the best lead generation services for your company, Vintage Digital Solution team can help. Contact us today to discuss your specific lead generation needs and receive a free proposal.

Marketing-Qualified Lead (MQL)

A marketing-qualified lead is a potential customer who has shown interest in your products or services through their actions, such as subscribing to your email list or downloading a free resource from your website. MQLs are typically at the top of the sales funnel and have yet to be vetted by sales.

Sales-Qualified Lead (SQL)

Then there is the sales-qualified lead, a potential customer vetted by the sales team and deemed ready to purchase. SQLs have shown strong interest in your offerings and are typically in the middle or bottom of the sales funnel.

Product-Qualified Lead (PQL)

After a potential customer has tried your product or service and had a positive experience, they become a product-qualified lead. PQLs have already experienced the value of your offerings and are more likely to convert into paying customers.

Service-Qualified Lead

Finally, there is the service-qualified lead, which applies to businesses that offer ongoing services or subscriptions. These leads have signed up for a trial or demo and are interested in continuing to use your services. Often, they just need a little extra push to become paying customers.

Why Your Business Needs Online Lead Generation Services 

Don’t Let Your Hard-Earned Leads Go Cold

Over 80% of leads are lost to competitors because businesses take too long to follow up or don’t follow up at all (saleswhale). Without consistent and relevant follow-up, potential customers may lose interest and turn to competitors who are more proactive in their approach.

Online lead generation services prevent this by providing seamless path-to-purchase experiences and nurturing leads until they are ready to purchase.

Partner with a lead generation services company to experience the following benefits:

Shorten Sales Cycles

Marketing lead generation services allow you to identify high-potential leads and provide timely information to move them through the sales funnel faster. This reduces costs associated with prolonged sales processes.

Improve Lead Quality

Not all leads are created equal and not all fit your business well. Outsourced lead generation services filter out irrelevant or low-quality leads by tailoring content and marketing efforts to attract the right audience.

Collect Valuable Customer Data

When leads engage with your brand, they provide valuable data through form fills and website visits. Sales lead generation services collect and analyze these data to provide insights for future marketing efforts.

Save Time and Money

Outsourcing lead generation services eliminates the need for extra staff and training, saving your business time and money. Your sales and marketing team can focus on closing deals instead of worrying about lead generation tasks like data mining and list building.

Grow Your Following

Well-researched content and constant communication are a huge part of online lead generation services. They establish your brand as an authority, attract key industry players and build a band of loyal advocates – all crucial for business growth.

Automate Lead Management

Access the latest lead management tools and techniques without investing in expensive technology and training. Marketing lead generation services involve automated tools for lead nurturing, scoring and tracking for efficient lead management.

Why Choose Vintage Digital Solution for Your Lead Generation Services:

Almost 10 of Digital Marketing Expertise and Experience

Recognized for top lead generation services, Vintage Digital Solution has acquired numerous awards and acclaim for its exceptional work. We follow a results-driven approach to help businesses achieve their goals, whether they aim to drive website traffic, increase conversions or expand their digital presence.

Here’s why Vintage Digital Solution is one of the best lead generation services:

Lead Generation Tracking and Reporting

Our lead generation campaigns are driven by data. We track and measure crucial performance metrics, like website visits, form submissions and downloads, to identify the most effective lead generation tactics for your business. In addition to delivering comprehensive monthly reports, we actively engage with clients to discuss strategies and make necessary adjustments along the way.

Landing Page Optimization

The average landing page conversion rate across industries is 5.89%, and Vintage Digital Solution lead generation services company ensures your landing pages are part of this top percentile. We create high-converting landing pages with persuasive copy, clear CTAs and user-friendly design to guide visitors toward taking the desired action. A/B testing is also conducted to perfect your landing page and ensure the best results.

Proven Lead Tracking Strategies

Vintage Digital Soluion  uses lead tracking software like Google Analytics and Salesforce to capture leads from all sources. These tools help us monitor lead activity, nurture leads with targeted campaigns and measure campaign ROI. We also utilize call-tracking software to track offline conversions from phone calls and attribute them to specific campaigns, helping better identify profitable lead sources.

Personalized Lead Nurturing

Not every lead is ready to make a purchase immediately. That’s why Vintage Digital Solution lead generation services include personalized lead nurturing strategies to build relationships with prospects over time. We tailor email campaigns, social media interactions and other touchpoints based on each prospect’s interests and behaviors to keep your brand top-of-mind and guide customers seamlessly through the sales funnel.

Transparency and Collaboration

Ongoing collaboration is essential to a successful lead generation campaign. We provide full transparency in our lead generation strategies and continually welcome feedback to improve our performance. Our lead generation team regularly communicates with clients through meetings, reporting and progress updates to ensure all parties are on the same page towards achieving desired results.

Ethical Practices

Almost 80% of Americans worry about how companies use their data. Our business lead generation services adhere to all relevant laws and regulations, ensure complete transparency in data collection and maintain the highest standards of ethical conduct in all our interactions. You can trust our lead generation experts to handle your customers’ data with the utmost care for their privacy.