Logo Design

Logo is important diagram characteristics of any company and Business as corporate personality. All the stylistic constituents (fonts, graphics) are taken into account when designing a competent logo and company identity. We offer a number of proposals that will help you to successfully build associations when you create a logo and competently assess the result of designing a logo:

Your Logo should be easy to recognize, original in design and meet the overall objectives of position the company in its marketing strategy. All parts in the logo be obliged to be combined with each other by shape, color, size, moreover, it must equally be seen as a huge support and on the key fob. It should be bright and clear, for this is really the only quality that stays with the company consistently at all times through its existence.

We are a professional logo design company. Best logo designs at an affordable cost. The purpose, prospects, and benefits for any business depend on attractive marketing strategy and their unique business logo design. We provide 100% quality work with guaranteed fulfillment for our clients, as we think that our clients are our only assets.

Designing logo is like naming your baby. Logo design involves careful application of technical tool. BWDC has experienced set of professional who can handle this complicated tool. Crux of matter is to create easy to remember Logo design. Process of making can be involving of complicated tools but output will be Simple and meaningful LOGO. We design your LOGO and allows it to speak for itself. Well-designed LOGO will increase your business deals and income. Why are you waiting for then? Enroll yourself with us to create your edge of success in your business, by the form of Simple, Unique and business oriented LOGO design.

Here’s a comprehensive guide on how to design an effective and memorable logo:

1. Understand the Brand

Brand Identity: We Understand the core values, mission, and vision of the brand. What does the brand stand for? What message does it want to convey?

Target Audience: We Know who the target audience is. The design should appeal to the demographic the brand aims to reach.

Market Research: We Analyze competitors and industry trends to identify what works and what doesn’t in the current market.

2. Define the Logo's Purpose

Versatility: We Ensure the logo works well across different mediums, such as print, digital, merchandise, and signage.

Simplicity: We Aim for simplicity. A simple logo is easily recognizable and memorable.

Scalability: We The logo should look good at any size, whether it’s on a business card or a billboard.

3. Types of Logos

Wordmark (Logotype): Uses the company name in a stylized way (e.g., Google, Coca-Cola).

Lettermark (Monogram): Uses initials or letters from the company name (e.g., IBM, HBO).

Icon (Symbol/Brandmark): Uses a symbol or icon to represent the company (e.g., Apple, Twitter).

Combination Mark: Combines a wordmark and a symbol (e.g., Adidas, Pepsi).

Emblem: Encases the company name within a symbol or icon (e.g., Starbucks, Harley-Davidson).

4. Conceptualization and Brainstorming

Sketching: Start with sketching ideas on paper. Explore different concepts and variations.

Mind Mapping: Create a mind map with keywords related to the brand to inspire creative ideas.

Mood Boards: Collect visual inspiration, including colors, typography, and images that align with the brand’s identity.

5. Design Principles

Balance and Proportion: Ensure that the elements of the logo are balanced and proportionate. Symmetry can add harmony, while asymmetry can add dynamism.

Typography: Choose a font that reflects the brand’s personality. Custom typography can make the logo unique.

Color Theory: Select colors that evoke the desired emotions and associations. Consider color psychology and brand color guidelines.

Negative Space: Use negative space creatively to add depth and hidden meanings to the logo.

Timelessness: Aim for a design that won’t become outdated quickly. Avoid trends that may fade.

6. Digital Design

Vector Graphics: Use vector-based software like Adobe Illustrator to create the logo. Vector graphics ensure the logo is scalable without losing quality.

Shapes and Lines: Experiment with geometric shapes, lines, and curves to form the logo’s structure.

Colors and Gradients: Apply colors thoughtfully. Test the logo in black and white to ensure it’s effective without color.

7. Feedback and Refinement

Peer Review: Get feedback from colleagues, stakeholders, and potential users. Different perspectives can provide valuable insights.

Iterations: Refine the design based on feedback. Create multiple iterations and compare them.

Testing: Test the logo in various contexts to ensure it works well across different applications.

8. Finalization

Logo Variants: Create different versions of the logo, including full color, black and white, and simplified versions for small sizes.

File Formats: Save the final logo in various formats (e.g., .AI, .EPS, .PNG, .SVG) to ensure it’s usable for different purposes.

Style Guide: Develop a style guide detailing the logo’s usage rules, including minimum size, color variations, spacing, and incorrect usage examples.

9. Legal Considerations

Trademark Search: Conduct a trademark search to ensure the logo doesn’t infringe on existing trademarks.

Trademark Registration: Consider registering the logo as a trademark to protect it legally.

Designing a logo involves understanding the brand, defining the logo's purpose, conceptualizing ideas, adhering to design principles, creating digital designs, gathering feedback, refining the design, finalizing various versions, and considering legal aspects. By following these steps, you can create a logo that is not only visually appealing but also effectively represents the brand’s identity and values.